Archives

18 October 2013

Californian Wine Sales Set to Rise

Recent reports have emerged which say that the wine industry in the United States is accelerating with demand higher than ever before. After recent estimates that say that a third of all Americans drink wine, the business can only get bigger with sub-genres like natural wines also set to benefit.

Of all the states, it’s California that is seen as the mulling ground for all wine enthusiasts with its exports reaching far and wide across the globe. Whichever continent you’re in, your local supermarket or rural shop will have a fine example of California’s great tasting tipples on display.

With a brilliant harvest for 2013 across the region, the whole of North America is set to benefit from the produce with plenty clamouring to try out the vintage across the globe. Surprisingly, the usually prohibitive China has a marked interest in Californian wine with a Chinese company buying a winery called Sloan Estate for £25m in 2011 and other companies have followed suit. So what’s the cause of this sudden boom in interest?

Marketing specialist Stephanie Gallo had many valid points when quizzed on the subject lately and she started off her pitch by saying, “We are making better quality wine throughout California,” which is backed up by reports from industry specialists.

Another contributing benefit is the legal age of 21 for drinking alcohol in the States with some young adults seeing it as an accessible introduction. According to Ms. Gallo, “Every morning we wake up there are 11,000 millennials that turn 21, and they don’t view wine as an elitist beverage.”

The allure of wine is also undeniable thanks to an air of ‘cool’ when highlighted in social culture. Ms. Gallo said, “You can’t turn on the TV, or look through a magazine without seeing wine”.

One of the last points she made was that wine is readily available throughout the country and crops up in different varieties of outlets each day: “Every restaurant in America serves wine, and Starbucks is now testing wine too”.

This all points towards a bright future for the wine industry for the United States of America and invariably, any country which is lucky enough to have its fantastic exports.